by LBM Expo

Demo Zone Speakers

Eric Goranson

Eric is a Certified Kitchen Designer with the NKBA since 1999 and has 28 years of design and sales experience in the Kitchen and Bath Industry. He has managed everything from large showrooms to high rise multifamily condo projects. For the last decade he has successfully ran a business model designed around a smaller, more agile showroom footprint while producing extremely high sales rates. It doesn’t take a large showroom to move a lot of boxes, and moving a lot of boxes successfully will make you a lot of money. Eric will show you how it’s done and how cabinet manufacturers will help you get there.

Kevin Ireton

Kevin Ireton graduated Phi Beta Kappa from the University of Kentucky with a degree in English, and then went to work as a carpenter for 10 years. In 1986, he joined the staff of Fine Homebuilding magazine, rose through the ranks, and was named chief editor in 1992. He stepped down as Fine Homebuilding’s chief editor in 2009, but remains on the masthead as editor-at-large, contributing several articles each year and demonstrating building tips in videos for the magazine’s website. Kevin lives in western Connecticut and works as a freelance writer, remodeling contractor, and hands-on educator.

Jason Pecoy

Jason Pecoy is an industry-recognized expert in both education and professional home building. His passion for construction started before he could walk as he joined his father on various residential and commercial job sites.  Owner and President of LAKA Y Building & Remodeling, Inc., Pecoy is a member of Home Builders Association of Western Massachusetts. He is the recipient of numerous awards, including HOBI Award for Community Service. Jason Pecoy’s accomplishments include the building and managing of a complete 6,500 square foot Extreme Make-Over home. Jason has presented hands-on education at the International Builder’s Show and has assisted at JLC Live.

Walter Tomala, Jr.

Walter Tomala, Jr. is a professional home builder, remodeling expert, roofer, and educator. Walt is President of TNT General Contracting, Past President of both the Home Builders & Remodelers Association of Western Massachusetts and the Massachusetts association, and was a Director for the National Association of Homebuilders. He served as an adviser on two Extreme Makeover: Home Edition projects. Walt frequently presents hands-on training courses at various colleges, local trade schools, and adult learning programs. He also presents hands-on-training programs at the International Builder’s Show, JLC Live, and showcases installation techniques for various building material manufacturers at shows across the country and is a recipient of the Edward R. Pedersen Distinguished Service Award. His extensive and varied experiences in the industry as a professional contractor make him uniquely qualified to educate other contractors at a variety of levels in high-performance building.

Matt Whitbeck

Matthew Whitbeck is Co-Owner of Whitbeck Construction, LLC and has been a subcontractor, general contractor, and custom home builder in Saratoga County of upstate NY for over a decade. He found his niche building custom, high-end homes with the utmost quality and care. He specializes in traditional style homes and exterior sustainability. Matt has presented both lectures and hands-on training programs at the Journal of Light Construction, International Builder’s Show, various lumberyards, regional events, and the Western Roofing Expo focusing on best building practices and sustainability.  He designed and constructed a Lab Home for the IBS Show that detailed four different wall systems, two roof systems, and provided blower door test instruction.